My customer data
Prologue to customer data
In all your digitisation campaigns, the aim is always to know as much as possible about your customer. You want to use this knowledge so that the customer is optimally cared for by you and loves your services. In the future, you will use this knowledge for your business and many other decisions in order to achieve this goal - the optimal support of your customers.
The collection of customer data is viewed very controversially at other places and there are people who categorically reject it. Realize for yourself that your customers love your products and services (or are just beginning to be interested in them). First of all, make yourself aware that you only have positive intentions when asking for and processing customer data. You neither exploit the customers nor sell their data! Digitization is a unique opportunity to know and care for customers individually - and to do so in a closed circle in which your offer intersects with the interests of the customer. Take this motive into account in marketing, when training your employees and as the basis of your concept.
This information should be transported to all your customers in this way.
Personal or anonymous, decision on registration
This area is considered one of the most sensitive in client onboarding and you should also take care of it out of legal responsibility. Some help could be this: Legal texts and templates
After starting the app you have the possibility to register. As a rule, the customer should do this, since he is looking for contact with your brand. With the variable settings you can define exactly which areas the /User
End user of the program, a website or app. can enter or use without registration. You can also have the legal conditions confirmed in the appropriate places.
AGB and other OPT-IN methods
The integrated contract system enables you to obtain the necessary approvals and to design the digital communication with your customers in a legally optimal way.
As a brand owner, you can freely define which customer data you want to record per order type. Already registered users thus further enrich the data stored in your customer base. Different delivery addresses and guest orders are of course also possible.
Order as a guest
Further documentation: Delete data by user according to DSGVO
Back to the parent page: The shop from the user's point of view