Presenting your offer in a contemporary way
Best Practice: Presenting your performance on digital channels
What does "your offer" mean? It is the services that form the centrepiece of your business idea - in a restaurant usually the food, in a bar rather the drinks. These are the individual highlights that attract your guests and make your concept unique.
It is precisely these special features that deserve a modern, appealing presentation - where your guests are looking for information today: digitally. An impressive example was provided by an extraordinarily successful brand in a presentation at the FoodService Forum:
"When we develop a new recipe, we immediately post the picture on social media. If it's not convincing there, we rework it - until it's also visually impressive."
This consistent focus on visibility and aesthetics is a secret of success that is still implemented far too rarely.
Remember: your offers are so much more than products - they are an expression of your brand. Present them with the same care as a car manufacturer presents its latest model or a jeweller its most exclusive piece.
How big is the difference between a company that shows nothing and one that whets the appetite with professional images and clear information on ingredients and allergens?
An increase in sales of 1-2 % would already be considerable - but 10 % and more are absolutely realistic with a well thought-out digital presentation!
Technical information on image processing is described in the section Image processing with eSolutions.
If a professional photographer is not available, we recommend portable photo studios, which are available for the price of just a few orders.
High-quality images - a key to success:
Even if food photos used to be ridiculed, today they are a commercial success factor. Start with your top articles or pass the task on to your agency.
Tip: You can find suitable solutions with optimum lighting and a neutral background under the keyword mobile photo studio.
There are often manufacturer image databases for standard items such as drinks. Please note:
Use of images only with the granting of rights by the provider!
Coca-Cola European Partners Germany GmbH
BACARDI GMBH...
https://www.bacardi-bildarchiv.de/
fritz-kulturgüter GmbH...
https://www.fritz-kola.de/kontakt/
Red Bull Germany GmbH...
https://produktdatenbank.redbull.com/assets
Step by step to a successful offer
| The individual steps of your offer |
Tools |
| 1. store purchase prices | This also includes recipes, digital changes in the POS process and the prompt adjustment in case of changes in delivery prices. |
| 2. 100% digital order acceptance | Process optimization at the POS and online for all variants of the order offer. In particular also cancellation and loss management. |
| 3. create visually and technically informative digital offerings | eMENU |
| 4. regular revision of the offer to increase efficiency | profile analysis |
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