Presenting your offer in a contemporary way
Best Practice: Presenting your performance on digital channels
What does "your offer" mean? - Your offer is first and foremost the services your business idea lives from. In a restaurant it is rather the food and in a bar rather the cocktails and drinks. Usually these are the individual things that attract your customers. It is best to highlight the things you "make", the things that make your offer distinctive and individual.
Exactly these things should be presented digitally in the best possible way so that everyone can know. We would like to quote a shortened version of a statement by Frittenwerk founder My Skendo as spokeswoman at the Foodservice Forum in Hamburg: "When we develop a new recipe, we upload the photo to social media and look at it there. If we don't like it optically, we will improve the recipe until it looks good there too ".
So much truth and knowledge is contained in this approach that it is all the more surprising that thousands of food service decision-makers have heard this and hardly anyone has implemented it so skilfully to this day.
Pattern of another brand in the MyIndigo App:
Consider your own achievements with a thousand or hundred thousand times their value and present them professionally like the engineering of the latest car model, or like a valuable piece of jewellery.
How do you estimate the difference in economic success between a restaurant that shows nothing and a restaurant that professionally displays pictures and information about the popular and maybe even seasonally updated items with allergen information accordingly? Present the ideal case, which not only whets your appetite, but also literally makes you want to do everything!
Do you already believe that sales will increase by 1-2%? That's far too modest. Imagine that these measures can actually account for more than 10% additional turnover and make a plan that can be put into action now!
Technical information on image processing is described in the section Image processing with eSolutions.
If for specific reasons you cannot hire a special photographer and do this more or less on your own, at least use professional portable photo studios such as can be purchased from them for the price of an average order.
The hurdles of digitisation
While a photo restaurant on holiday is rather frowned upon, professional pictures are your key to success. It's not easy to create pictures, but why not start with the most important items or hire your agency?
Have a look at the common internet offers under the term Mobile Photo Studio, because with good illumination and neutral background you can achieve something.
For the many standard articles, there are corresponding resources that you can access using the example of beverages. Examples, general note:
To use the product images it is necessary to register with the respective manufacturers. Often the use of extensive image material is then possible without problems. Please make sure that you do not use product images or similar if necessary without the consent of the rights of use of the image owner.
Coca-Cola European Partners Germany GmbH
BACARDI GMBH...
https://www.bacardi-bildarchiv.de/
fritz-kulturgüter GmbH...
https://www.fritz-kola.de/kontakt/
Red Bull Germany GmbH...
https://produktdatenbank.redbull.com/assets
Step by step to a successful offer
| The individual steps of your offer |
Tools |
| 1. store purchase prices | This also includes recipes, digital changes in the POS process and the prompt adjustment in case of changes in delivery prices. |
| 2. 100% digital order acceptance | Process optimization at the POS and online for all variants of the order offer. In particular also cancellation and loss management. |
| 3. create visually and technically informative digital offerings | eMENU |
| 4. regular revision of the offer to increase efficiency | profile analysis |
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