Presenting your offer in a contemporary way

Best practice: Staging your offer in a contemporary and effective way

What does "your offer" actually mean?

It is the services that form the centrepiece of your business idea - in a restaurant usually the food, in a bar rather the drinks. It is precisely these individual highlights that attract guests, characterise your concept and make your brand unmistakable.

Compare this with other successful products: cars, smartphones or signature products in the food industry. No manufacturer would launch a new model or product on the market without visual staging. It is precisely this consistency that is still far too often lacking in the catering industry - even though the potential is enormous.

Visibility decides digitally today

Today, your guests get their information digitally. They see your offer first on their smartphone, in an app, on your website or on social media - long before they reserve a table or enter the establishment. A modern, appealing presentation is therefore not a "marketing extra", but part of your service.

An impressive practical example was provided by a very successful brand at the FoodService Forum:

"When we develop a new recipe, we immediately post the picture on social media. If it's not convincing there, we revise the recipe - until our range also impresses visually."

This attitude shows how seriously successful brands take the topic. Optics are not an accessory, but an early indicator of success.

Offers are brand ambassadors

Your food and drinks are more than just products - they are an expression of your brand. Whoever stages them in a contemporary way conveys quality, standards and professionalism even before the first contact takes place in the company.

The difference is enormous:

Between an establishment that "shows nothing" and an establishment that whets the appetite with professional images, clear information on ingredients and allergens and a consistent presentation.
An increase in sales of just one to two per cent would be remarkable - but increases of ten per cent and more are realistic with a well thought-out digital presentation.

Pragmatic implementation instead of perfectionism

Not every company has immediate access to a professional photographer. However, this should not be an obstacle. Portable photo studios are already available today for the price of a few orders and enable high-quality, evenly lit pictures with a neutral background. Start deliberately with your top items - those dishes or drinks that support your concept. Alternatively, you can also outsource this task to your agency. Manufacturer image databases are often available for standard articles, especially beverages. These can be a useful addition, as long as they match your brand image and are used consistently.

Further topics:

Conclusion

Contemporary staging is not an end in itself. It determines whether your offer is recognised, understood and sought after. Presenting your services in a digitally visible and high-quality way not only strengthens your image, but also measurably increases your economic success. Your offer is strong - show it that way!

Further topics:

Presenting your offer in a contemporary way

Image processing with eSolutions

Additives, allergens and tags

Directory: Best Practice

Example of existing image sources

There are often manufacturer image databases for standard items such as drinks. Please note:

The following examples may only be used with the authorisation of the provider!

Coca-Cola European Partners Germany GmbH

https://www.ko-base.com/