ItemTAGs in the customer master
ArticleTAGs are digital properties that can be assigned to articles - such as "vegetarian", "spicy", "regional" or "new". They are used to systematically map the likes and dislikes of your customers.
Functions at a glance:
-
Customers can mark TAGs as likes and save them permanently in their user profile.
-
These saved likes are automatically transferred to the customer base 2.0.
-
The characteristics recorded in this way can be analysed across all customers - e.g. for marketing, offer design or recommendation systems.
-
TAGs can be filtered and managed in the user profile.
Please familiarise yourself with the TAG and feature management chapter in order to exploit the full potential of this function in the Hypersoft system.
Workflow for the use of TAGs
-
Define your TAGs in the portal
-
Activate the "Use TAGs" button
-
Assign the TAGs to your items in the Item Master
-
TAGs can be used by users in the shop / SOT
-
Evaluate the selection of your TAGs in the customer base
Recommendation for TAG allocation
We recommend that you use item tags sparingly, as users can quickly lose track of a large number of TAGs. Likewise, the space for displaying TAGs in the shop and SOT is limited, so you should not use more than 1-3 TAGs per item.
You should also limit the total number of active TAGs to about 8-12, as users can select them from a list to define their tags (or preferences). A too long list of TAGs can lead to an unwillingness of users to go through the list.
Application of customerTAGs
Customer tags can be used at the POS, mPOS, webshop and SOT. At the POS, the TAGs can be used manually as filters. In the webshop, the TAGs are applied if they are stored in the user profile. At the SOT, these can be selected spontaneously.
Search for items at the POS using customer tags...
In checkout mode, you can filter items by TAGs using the Search item Function function. The search can apply several filters in parallel, so you can filter for additives and allergens in addition to TAGs.
TAGs from the user's point of view in the shop...
See the section Shop tags.
(Licensing)
Item tags are part of the POS system and can be used without further licences. The standard licence Hypersoft Customer data base 2.0is also sufficient for use on customer data.
Further topics:
Back to the overarching topic: Mobile People CRM